You can avoid the distributor, but you can't avoid the cost of distribution. Getting your product to one distributor gets it to hundreds or thousands of retail stores.
Establishing a distribution network is often the first order of business among manufacturers launching new products, product lines or line extensions in the pet industry.
The Power of D is moving products through the channel effictively. Working with distributors drives cost out of the channel and get your products to market faster.
When it comes to sales and marketing, the Power of D is relationships. Retail relationships are what a distributor brings to the table.